Nowadays, many people own and operate a lot of blogs. And many more are thinking of starting one. However, one problem that all of them face is related to SEO and the best practices. SEO stands for search engine optimization, which includes certain techniques that you can use to make your web pages optimized for search engines. In this article, we are going to learn some on-page SEO techniques. Read on.
1. Page Titles
Page titles are of great importance when it comes to SEO. The posts and pages should have unique titles and include your primary keywords. For instance, you can put together an article about a fresh cake recipe you tried. In this case, you may want to include relevant keywords like chocolate cake recipe in the title and body of the article.
2. Meta Descriptions
Some people don’t include meta descriptions in their pages. As the name suggests, it’s the description of the post you have written. Make sure the description is short and includes the main keywords.
3. Meta Tags
You can add a few keywords as meta tags. If you have a WordPress blog, you can try a popular plugin named All in One SEO Pack. With this plug-in, you can enter the meta tags, page titles, and meta description without any problem.
4. URL Structure
It’s recommended to make the URL of each page search engine friendly. But make sure each URL is short and contains a relevant keyword.
5. Body Tags
It’s better to break your article body into small paragraphs for easy reading. You can give each section a heading like H1, H2, and H3. Normally, the H1 tag is used for only the main page title. This helps the search engine know the important sections of your blog posts. As said earlier, the headlines should be keyword rich.
6. Keyword Density
It’s important to add relevant keywords to your content. This will help Google search engine find out what your content is all about. Make sure you don’t repeat the keywords excessively or you may get punished by the major search engines, especially Google. Ideally, the keyword density should be 1 to 2%.
7. Image SEO
If you want to make your site more appealing, you can add images to each page. These images can be optimized for SEO. All you need to do is optimize the names of images by incorporating relevant main words. They are known as Alt Text and descriptions.
8. Internal Linking
Often, people think that only backlinks matter as far as SEO is concerned, which is not true. Interlinking also matters a lot. As a matter of fact, it’s a great weapon in your arsenal.
This technique helps your visitors find other important pages on your site. Also, it helps search engine bots crawl your site more efficiently.
Long story short, if you are going to optimize your site for on-page SEO, we suggest that you follow the tips given in this article. Just make sure you use these methods sparingly.